Purpose
The following design artifact is another artifact created for the exhibition showcase for the company Metromoheim Museum. This card was part of their marketing campaign, and the task was to design and prepare a New Year greeting card for museum members. The purpose of this design is to showcase one design from each of the artists’ works that will be on display for their newest exhibition to increase their client base and to advertise to their existing clientele. The target audience is Gen X and Millennial professionals aged 29- 60 who are art enthusiasts. The design is needed to showcase the artists’ work to entice clients to visit the exhibition in person and to allow the viewer to see the artworks in great detail and in high res.
Design Rationale
This design expands on the color palette of the company’s existing logo to create a visually appealing and eye-catching design. Using the same design concepts and grid systems as the magazine spread, this design maintains consistency and cohesion throughout the campaign. This design continues the viewer’s visual journey with the artwork depicted as banners hanging on the museum’s exterior, highlighting the new exhibit. The printing process had a major impact on the design. For print considerations, high resolution images were used so that the images do not print pixelated or distorted. This emphasis on the artwork allowed the design to have a clean layout with a great use of white space. This design has great contrast with great legibility.
